WHAT IS CONTENT STRATEGY?
If you’re looking for sales, subscribers, followers, customers, donors, or just somewhere to eat for dinner, you are going to be creating or consuming content.
Below are my 4 steps to creating a content strategy for your business.
Content analysis is an audit of all the content your business currently produces. I take a look at what may or may not be working and where opportunities exist.
It doesn't make sense to create a content strategy without identifying who we want to take action. In this phase we will discuss your target audience and their pains.
My goal is the make sure your content is working for you, not clogging up the internet and eating away at your time. One way to do this is to set a few realistic goals.
This is where it all comes together. I will design a content strategy unique to your audience with smart, measurable, and realistic goals that will prove your content is working.
“Marguerite's super power is content strategy.
She gave me step-by-step guidance on how
to grow my company through discovery & communication.
Her organization and strategic
thinking has elevated my business tremendously.”
Let’s give it a go.
If you have more questions or want to talk more about content strategy,
click the button below to contact me.