WHAT IS IT? WHY DO YOU NEED IT?
Someone really smart once said that not having a strategy is a strategy. I'll add that it's a bad one too. Any business that produces content for their audience needs a content strategy. Throwing up blog posts, doing newsletters last minute, and tweeting from the hip are all a waste of your time and effort if there isn't a bigger picture with measurable goals attached. That bigger picture is content strategy. #iwantthat