For me, copywriting and researching go hand in hand. The beginning of each project is research heavy so that I can adequately identify the correct language, tone, and audience. I am not a grammar nerd, I still Google words to spell check them, and I didn't spend my college years writing A+ papers. But those aren't the things that make a good copywriter. I am creative, curious, clever, and have a knack for infusing those things into the copy I write.
The best way to start is to talk. Conduct interviews, discovery sessions, and speak to people about their experiences with the customer. From here, I develop a custom persona, and establish goals for the writing.
Research. What a lovely word. I created my own robust spreadsheet with space for interview notes, persona details, language notes, awareness levels, and more. This kind of research informs conversion and human oriented copy.
Outline, write, edit, write, and write some more. Depending on the scope, this step of the process is either quick or takes a little longer to develop. I am equally comfortable writing dozens of taglines or longer blog posts.
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Marguerite has in spades what others seem to struggle to find—ideas. She’s not just a writer; she’s a thinker. It’s why I’ve been happy to have her work for me in the past, and why I look forward to it again.
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Marguerite's super power is content strategy. She gave me step-by-step guidance on how to grow my company through discovery & communication. Her organization and strategic thinking has elevated my business tremendously.