Someone really smart once said that not having a strategy is a strategy. I will add that it's a bad one, too. You know those brands with seamless connections between every single piece of content they produce? You're feasting your eyes on a brand that likely has a content strategy in place. #iwantthat. Here's a peek at how I help brands maximize the return on their content with content strategy.
The content audit equals lots of time behind a computer screen combing the world wide web for your content. It's like reading the Matrix. I spot problems, opportunities, create goals, assess user journeys, and the list goes on. The content audit also reveals what sorts of documents are needed to create a strategy you can implement.
Strategy documents are the result of raw research. They include resources such as persona profiles, empathy maps, customer journeys, workflows, competitive analysis, and more. I also take a look at what the goals, mission, and vision are for your brand, and create a complimentary set of objectives just for content.
My findings, suggestions, and resource documents are bundled in a content report. I outline the main takeaways, and suggest ways to implement strategies in the long and short term. In other words, you get a blueprint for producing content that is relevant, interesting, true to your brand, and engaging for your audience.
Marguerite's super power is content strategy. She gave me step-by-step guidance on how to grow my company through discovery & communication. Her organization and strategic thinking has elevated my business tremendously.
Steve Lindgren, CEO Aux One Consulting, www.auxone.io
Marguerite has in spades what others seem to struggle to find—ideas. She’s not just a writer; she’s a thinker. It’s why I’ve been happy to have her work for me in the past, and why I look forward to it again.